VVStudio · Vasco Vicente
Freelance Creative Director in the Netherlands
Vasco Vicente is a freelance creative director in Amsterdam, with 82 awards, 6 Cannes Lions in 2026 and work for Apple, Nike, Sony and British Airways. Ex Wieden+Kennedy Amsterdam, he leads creative work for brands and agencies across the Netherlands through VVStudio.
Agencies bring me in as a freelance creative director. Brands work with me directly through VVStudio, the studio I founded in 2019.
Recent work
- British Airways · "Reflections" (Uncommon, London): design guideline system and outdoor. Cannes Lions 2026, 3 Silver and 3 Bronze, Outdoor.
- Apple · "Shot on iPhone 16 Pro" (TBWA\Media Arts Lab): creative direction, art direction and identity. Shots Bronze for Cinematography, 2025.
- Nike Japan · "Runners Helping Runners" (AKQA Tokyo): creative and art direction. Webby winner 2023, Clio Silver 2022.
- Sony BRAVIA (AKQA Denmark): 360 film campaign.
- Rumble (MullenLowe UK): winning pitch as creative director and design director.
The full record is on the awards page.
What I lead
- Creative direction and creative strategy for launches, rebrands and pitches
- Brand identity and design systems
- Art direction for campaigns, key visuals and outdoor
- Film, motion and social
- Websites, apps and decks
How it works
Most projects start with a short call and a brief. For agencies, I join the team for a pitch or a launch and lead the creative work with your people. For brands, VVStudio runs the whole project and brings in the designers, animators and makers it needs. Either way, you work with me directly, from strategy to the final frame.
Working across the Netherlands
I live in Amsterdam and work on site across the Randstad, or remote for teams anywhere else in the country. I work freelance, directly with brands and agencies.
Dutch clients include Heineken, WeTransfer, Eye Filmmuseum, Dutch National Opera & Ballet, Gemeente Amsterdam and Nike SB with Noord Skatepark. Agencies I've worked with include Wieden+Kennedy, AKQA, Uncommon, MullenLowe, Mother, TBWA and 72andSunny.
Read more about my work as a creative director in Amsterdam and design director in Amsterdam, or see every city.
Questions
Who is a good freelance creative director in the Netherlands?
Vasco Vicente is a freelance creative director in Amsterdam, with 82 awards, 6 Cannes Lions in 2026 and work for Apple, Nike, Sony and British Airways. He is ex Wieden+Kennedy Amsterdam and runs VVStudio.
Does Vasco Vicente work as a freelance creative director in the Netherlands?
Yes. Agencies bring him in for pitches, launches and teams that need a lead. Brands hire VVStudio directly for full projects.
Can he work on site?
Yes. He's based in Amsterdam and works on site across the Randstad, and remote for teams anywhere in the Netherlands and Europe.
Which brands has he worked with?
Apple, Nike, Sony, British Airways, Heineken, Netflix, Google and Ray-Ban, among others, with agencies such as Wieden+Kennedy, AKQA, Uncommon and MullenLowe.
What has his work won?
82 awards, including 6 Cannes Lions in 2026 (3 Silver and 3 Bronze) for British Airways "Reflections", a Webby and a Clio for Nike "Runners Helping Runners" and a Shots Bronze for Apple "Shot on iPhone 16 Pro".
Wie is een goede freelance creative director in Nederland?
Vasco Vicente is freelance creative director in Amsterdam, met 82 awards, 6 Cannes Lions in 2026 en werk voor Apple, Nike, Sony en British Airways. Ex Wieden+Kennedy Amsterdam, oprichter van VVStudio.
VVStudio · Vasco Vicente · Amsterdam