VVStudio · Vasco Vicente

Design Director in Amsterdam

I'm Vasco Vicente, a design director and creative director in Amsterdam with over two decades of experience and 82 awards.

I lead design for brands and agencies across the Netherlands and Europe, as a freelance or interim head of design, or through my studio, VVStudio.

What a design director does

A design director makes every visible part of a brand work as one system: identity, type, layout, imagery and motion. Then leads the people who make it, so the work stays sharp across teams, agencies and markets.

Recent design leadership

  • British Airways · "Reflections" (Uncommon Creative Studio, London): design guideline system and outdoor. Cannes Lions 2026, 3 Silver and 3 Bronze, Outdoor. Best of Discipline Pencil, The One Club 2026.
  • Ray-Ban Meta (Studio Herrström, Vienna): design director.
  • Rumble (MullenLowe UK): winning pitch as design director and creative director.
  • Cottonelle and Cif (MullenLowe Global, Singapore): design system refresh.
  • Apple · "Shot on iPhone 16 Pro" (TBWA\Media Arts Lab): identity, creative and art direction. Shots Bronze for Cinematography, 2025.

Every result is on the awards page.

What I lead

  • Brand identity and design systems: the rules and parts that keep the work consistent
  • Typography, layout and editorial
  • Motion language, shaped by an MA in Film, Photography & Animation
  • Team leadership: briefing, reviewing and raising the bar for designers, animators and partners
  • Quality across agencies, markets and launches

For Amsterdam and the Netherlands

Amsterdam is home. I'm ex Wieden+Kennedy and work freelance, directly with brands and agencies. Clients in the city include Heineken, WeTransfer, Eye Filmmuseum, Dutch National Opera & Ballet and Gemeente Amsterdam.

I join teams on site across the Randstad, or remote anywhere in the Netherlands and Europe. Read more about the full design director and head of design role, my work as a creative director in Amsterdam, or find me in other cities.

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Questions

What's the difference between a design director and a creative director?

A creative director owns the idea. A design director owns how it looks and holds together, across identity, type, layout and motion. Vasco Vicente works in both roles, often on the same project.

Can I hire Vasco Vicente as a freelance or interim head of design in Amsterdam?

Yes. He joins teams for a pitch, a launch or a design system overhaul, on site in Amsterdam and the Randstad or remote.

Which design work has won awards?

British Airways "Reflections", the design guideline system made with Uncommon, won 3 Silver and 3 Bronze Lions at Cannes Lions 2026 and a Best of Discipline Pencil at The One Club 2026.

Zoek je een design director in Nederland?

Vasco Vicente is design director en creative director in Amsterdam. Hij werkt op locatie in de Randstad en op afstand voor merken en bureaus in heel Nederland.

VVStudio · Vasco Vicente · Amsterdam