Role: Creative Direction / Design Direction / Art Direction Client: Uncommon Studio & British Airways

Reflections — British Airways

Created in collaboration with Uncommon Creative Studio, Reflections captures the wonder of travel as seen from the air. The series celebrates the world through the eyes of British photographers, from London’s skyline on approach to Heathrow to the golden beaches of the Bahamas.

The series sees 4 British photographers Laura Pannack, Jack Johnstone, Catherine Hyland & Cian Oba-Smith travel across three continents & capture the world through plane windows to celebrate the beauty of air travel.

I contributed to the campaign’s visual direction, developing key visuals that shaped the final look and feel. My work spanned visual concepting, design layouts, photography retouching, AI ideation, and art direction, crafted closely with the team at Uncommon.

3 Silver Lion Outdoor (London/Marrakesh/Bahamas group) 3 Bronze Lion Outdoor (New York/Pyrenees/Abuja group) The One Club - 1 Best of Discipline Pencil (Design in Advertising) The One Club - 2 Gold Pencils (Posters/Series + Craft/Art Direction) The One Club - 1 Silver Pencil (Out of Home/Craft) The One Club - 2 Merit Awards (Innovation in Campaign Design + Posters Series)