Creative director for New York

What I do

Creative direction, art direction and design systems for brands that want to be remembered. I stay close to the work from strategy to the final frame.

I join agency teams as a freelance creative director, or work with brands directly through VVStudio, my design studio in Amsterdam.

• Creative direction
• Art direction
• Brand identity and design systems
• Brand strategy
• Campaigns and social
• Film, motion and key visuals
• Websites and apps
• Typography, editorial and packaging

Selected work

A few projects from recent years.

• Apple · Shot on iPhone 16 Pro
  Creative director and art director with TBWA\Media Arts Lab. shots Bronze for cinematography.
• British Airways · Reflections
  Design guideline system and outdoor with Uncommon Creative Studio. 3 Silver and 3 Bronze Lions at Cannes 2026, Best of Discipline at The One Club.
• Nike Japan · Runners Helping Runners
  Creative director and art director for AKQA Tokyo. Webby winner and Clio Silver.
• Team Liquid · Liquid Media
  Creative work for Sega, Paramount, Blizzard, Riot Games, Adidas and Alienware, October 2025 to April 2026.
• John Doe Agency
  Work for Disney, HelloFresh, Baileys and Brother.
• Ray-Ban Meta
  Design director at Studio Herrström, Vienna.

Working with teams in New York

Afternoons in Amsterdam overlap with mornings in New York, and I fly in for pitches, shoots and workshops. My client list includes Apple, Netflix, Google, Nike, HBO Max, Warner Bros and Paramount. If you need a senior creative director in New York for a pitch, a rebrand or a campaign, get in touch.

See the full list of awards and press, or read about my services.

New York and my work

New York is home to The One Club for Creativity, which awarded British Airways Reflections a Best of Discipline Pencil, 2 Gold, 1 Silver and 2 Merits in 2026. The Webby Awards and the Clio Awards are also run from New York, and my work has won both: Webbys for Nike Runners Helping Runners and World of Wish in 2023, and a Clio Silver in 2022. Paramount, headquartered in New York, is a client through my work with Team Liquid.

Questions about working together in New York

Do you work with brands and agencies in New York?

Yes. I'm based in Amsterdam and work with teams in New York remotely and on site. Work for Paramount, headquartered in New York, came through Team Liquid.

Can you work on site in New York?

Yes. I travel from Amsterdam for pitches, shoots and workshops, and work remotely in between.

What can you lead for a New York brand or agency?

Creative direction, art direction, brand identity and design systems, campaigns, film and websites. I join agency teams as a freelance creative director, or work with brands directly through VVStudio.