Role: Creative Direction / Design Direction / Art Direction Client: Uncommon Studio & British Airways

Reflections — British Airways

Created in collaboration with Uncommon Creative Studio, Reflections captures the wonder of travel as seen from the air. The series celebrates the world through the eyes of British photographers — from London’s skyline on approach to Heathrow to the golden beaches of the Bahamas.

I contributed to the campaign’s visual direction, developing key visuals that shaped the final look and feel. My work spanned visual concepting, design layouts, photography retouching, AI ideation, and art direction — crafted closely with the team at Uncommon.