NIKE - RUNNERS HELPINGS RUNNERS PART 2

NIKE - RUNNERS HELPINGS RUNNERS PART 2

Role: Creative Direction / Art Direction / Design / Animation / VFX Client: Nike Japan / AKQA Tokyo 2023 Deliverables: Brand Film / Film Campaign / Print Campaign / Social Content / Editorial

Nike: Runners Helpings Runners Part 2 is a local organization that supports runners who give up! The identity was the AI-powered robot “ROBO-COACH 02” and the six generic heroes who make Japanese winter hot…Eng version soon ;)

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

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Credits:

Client: Nike
Agency: AKQA
Creative Director: Vasco Vicente
Director: Connor Gilhooly
DOP: Mikul Eriksson
Production Company: Mr+Positive
Executive Producer: Peter Grasse
Producer: Tina Keiko Jefcoat
Post-Producer: Lia Wu
Offline Editor: Connor Gilhooly, Lia Wu
Color Grade: Mikul Eriksson
Online Edit: Tomoko Takahashi (Oazo)
Sound Design: Will Scullin