Role: Creative Director / Art Director / Designer Client: Adidas Global / Brand Expression Studio 2020 Deliverables: Brand Film / Product Demonstration / Art Direction / Editorial / Print Campaign / Social
We developed a campaign for the Adidas Futurecraft Strung, exploring the upper limits: Meet the new textile innovation that changes how we create footwear. We decided to accelerate the process by collaborating with long-term design partner Kram/Weisshar - a pionerring digital design studio.