Role: Creative Director / Art Direction / Brand Identity Client: Nike Japan
I was invited to develop a campaign for Nike Tokyo, creating the Web Series ‘Runners Helping Runners,’ a global initiative by Nike aimed at supporting and empowering the running community worldwide.
For the Tokyo edition, Nike Japan collaborated with elite runners, athletes and influencers to curate a list of frequently asked questions to help guide first-time marathoners.
EPISODE 1: Runners Helpings Runners
EPISODE 2: Runners Helpings Runners
EPISODE 3: Runners Helpings Runners
EPISODE 4: Runners Helpings Runners
The Result: Helping runners to conquer the race. Nike Japan set the highest ever footwear market share at the 2022 Tokyo Marathon, with 48.6% of participants wearing the swoosh, and Runners Helping Runners generated 66 million media impressions.
