Role: Creative Direction / Art Direction / Brand Identity Client: S7 Airlines
The Imagination Machine puts the wonders of the world in the grasp of anyone who can focus all of their imagination on their dream destination. Revealed at a busy Moscow mall, Imagination Machine is an innovative installation that uses EEG-technology to turn brains into game controllers, as participants use only the power of their imagination to control a virtual plane.
Seated in front of a large 2-meter projection-mapped globe and fitted with an EEG-brainwave headset to monitor focus, participants had 45-seconds to manoeuvre a small physical plane to their dream destination – using only the power of their mind. Users who could remain focused and successfully land their plane were awarded a round trip to their chosen destination. The stunt is truly showing that, with S7 Airlines and their oneworld alliance partners, you can fly to any place you can imagine.
Creative direction by Vasco Vicente, freelance creative director Amsterdam and creative director in Lisbon. VVStudio · Vasco Vicente.
