Creative director for Shanghai

What I do

Creative direction, art direction and design systems for brands that want to be remembered. I stay close to the work from strategy to the final frame.

I join agency teams as a freelance creative director, or work with brands directly through VVStudio, my design studio in Amsterdam.

• Creative direction
• Art direction
• Brand identity and design systems
• Brand strategy
• Campaigns and social
• Film, motion and key visuals
• Websites and apps
• Typography, editorial and packaging

Selected work

A few projects from recent years.

• Apple · Shot on iPhone 16 Pro
  Creative director and art director with TBWA\Media Arts Lab. shots Bronze for cinematography.
• Nike Japan · Runners Helping Runners
  Creative director and art director for AKQA Tokyo. Webby winner and Clio Silver.
• British Airways · Reflections
  Design guideline system and outdoor with Uncommon Creative Studio. 3 Silver and 3 Bronze Lions at Cannes 2026, Best of Discipline at The One Club.
• MullenLowe Global Singapore
  Design system refresh for Cottonelle and Cif.
• Sony BRAVIA
  360 film campaign with AKQA Denmark.
• Ray-Ban Meta
  Design director at Studio Herrström, Vienna.

Working with teams in Shanghai

I work with global brands like Apple, Nike, Adidas, Coca-Cola and Unilever. I'm used to leading international teams in English, and I fly in for pitches, shoots and workshops. If you need a creative director in Shanghai for a global campaign, a brand system or a launch, let's talk.

See the full list of awards and press, or read about my services.

Shanghai and my work

I have no project made in Shanghai to show yet. What I bring is work for global brands sold all over the world, including Apple, Nike, Sony and Netflix, and 80+ awards, among them 6 Cannes Lions in 2026.

Questions about working together in Shanghai

Do you work with brands and agencies in Shanghai?

Yes. I'm based in Amsterdam and work with teams in Shanghai remotely and on site. I work with global brands like Apple, Nike and Sony.

Can you work on site in Shanghai?

Yes. I travel from Amsterdam for pitches, shoots and workshops, and work remotely in between.

What can you lead for a Shanghai brand or agency?

Creative direction, art direction, brand identity and design systems, campaigns, film and websites. I join agency teams as a freelance creative director, or work with brands directly through VVStudio.