Creative director for London

What I do

Creative direction, art direction and design systems for brands that want to be remembered. I stay close to the work from strategy to the last frame.

I join agency teams as a freelance creative director, or work with brands directly through VVStudio, my design studio in Amsterdam.

• Creative direction
• Art direction
• Brand identity and design systems
• Brand strategy
• Campaigns and social
• Film, motion and key visuals
• Websites and apps
• Typography, editorial and packaging

Selected work

A few projects from recent years.

• British Airways · Reflections
  Design guideline system and outdoor with Uncommon Creative Studio, London. 3 Silver and 3 Bronze Lions at Cannes 2026, Best of Discipline at The One Club.
• Apple · Shot on iPhone 16 Pro
  Creative director and art director with TBWA\Media Arts Lab. shots Bronze for cinematography.
• Nike Japan · Runners Helping Runners
  Creative director and art director for AKQA Tokyo. Webby winner and Clio Silver.
• Sony BRAVIA
  360 film campaign with AKQA Denmark.
• Rumble
  Pitch won with MullenLowe UK as creative director and design director.
• Ray-Ban Meta
  Design director at Studio Herrström, Vienna.

Working with teams in London

London is where some of my most recent work was made. With Uncommon Creative Studio I built the design guideline system for British Airways Reflections, and with MullenLowe UK I helped win the Rumble pitch. If you need a senior creative director or design director in London for a pitch, a rebrand or a campaign, I can join your team.

See the full list of awards and press, or read about my services.

London and my work

London is where a lot of my recent work was made. British Airways, headquartered at Heathrow in west London, is the client behind Reflections, which I worked on with Uncommon Creative Studio in London and which won 6 Lions at Cannes in 2026. Eurobest 2017 was held in London, and my Nike work What are girls made of won a Gold and a Bronze there. I helped MullenLowe UK win the Rumble pitch. My Nike work won a D&AD Impact Pencil in 2017 (D&AD is based in London), and my Apple Shot on iPhone work won a Bronze at the London based shots awards in 2025.

Questions about working together in London

Do you work with brands and agencies in London?

Yes. I'm based in Amsterdam and work with teams in London remotely and on site. Recent London work includes British Airways Reflections with Uncommon.

Can you work on site in London?

Yes. I travel from Amsterdam for pitches, shoots and workshops, and work remotely in between.

What can you lead for a London brand or agency?

Creative direction, art direction, brand identity and design systems, campaigns, film and websites. I join agency teams as a freelance creative director, or work with brands directly through VVStudio.