Creative director for Tokyo

What I do

Creative direction, art direction and design systems for brands that want to be remembered. I stay close to the work from strategy to the final frame.

I join agency teams as a freelance creative director, or work with brands directly through VVStudio, my design studio in Amsterdam.

• Creative direction
• Art direction
• Brand identity and design systems
• Brand strategy
• Campaigns and social
• Film, motion and key visuals
• Websites and apps
• Typography, editorial and packaging

Selected work

A few projects from recent years.

• Nike Japan · Runners Helping Runners
  Creative director and art director for AKQA Tokyo. Webby winner and Clio Silver.
• Apple · Shot on iPhone 16 Pro
  Creative director and art director with TBWA\Media Arts Lab. shots Bronze for cinematography.
• British Airways · Reflections
  Design guideline system and outdoor with Uncommon Creative Studio. 3 Silver and 3 Bronze Lions at Cannes 2026, Best of Discipline at The One Club.
• Sony BRAVIA
  360 film campaign with AKQA Denmark.
• Team Liquid · Liquid Media
  Creative work for Sega, Paramount, Blizzard, Riot Games, Adidas and Alienware, October 2025 to April 2026.
• Ray-Ban Meta
  Design director at Studio Herrström, Vienna.

Working with teams in Tokyo

For Nike Japan I was creative director and art director on Runners Helping Runners with AKQA Tokyo, which won a Webby and a Clio Silver. If you need a creative director in Tokyo for an international campaign, film or brand system, let's talk.

See the full list of awards and press, or read about my services.

Tokyo and my work

Tokyo is where I made Nike Runners Helping Runners with AKQA Tokyo, a Webby winner and Clio Silver. The Nike Tokyo Marathon film series was shortlisted twice at Cannes and at D&AD in 2022. Citizen, Sony, Sega and Honda, all headquartered in Tokyo, are on my client list, and Citizen Chasing Horizons won a Gold and a Silver Lion at Cannes in 2015.

Questions about working together in Tokyo

Do you work with brands and agencies in Tokyo?

Yes. I'm based in Amsterdam and work with teams in Tokyo remotely and on site. I made Nike Runners Helping Runners with AKQA Tokyo.

Can you work on site in Tokyo?

Yes. I travel from Amsterdam for pitches, shoots and workshops, and work remotely in between.

What can you lead for a Tokyo brand or agency?

Creative direction, art direction, brand identity and design systems, campaigns, film and websites. I join agency teams as a freelance creative director, or work with brands directly through VVStudio.