WORLD OF WISH
WORLD OF WISH
Role: Creative Director / Art Direction / Design Client: Whale / Wish Deliverables: Brand Film / Global Rebranding / AR Filters / Film Campaign / Xms Campaign / Print Campaign / OOH / .com / Social
For the unveiling of the Wish app's rejuvenated design, advanced AI integration, and the immersive visual universe crafted by HUGE, we at VVStudio meticulously assembled an eclectic mix of imaginative minds and visionary collaborators. We combined the artistry of Whale Production Company and the innovative prowess of Ultra Beta with the talents of Adrian Bliss, MLMA, Harry Tate, and Baby Tate to manifest the limitless potential within the new World of Wish.
The directive was clear yet inspiring: Arm yourself with the Wish app as your canvas and unshackle your imagination to weave wonders. Collaborate, create, and share these captivating masterpieces with your followers, showcasing the symphony of creativity that can be orchestrated with the Wish app as your muse.
Working with Pitch Studios in London we developed a Creative Playbook with AR stickers, and different design elements to help bring add some Wishness to their content. Based on the new brand visual language the stickers allowed people to reinterpret the Wish experience as part of their own World of Wish while helping launch the new app experience to the wider community. We also created a 3D portal in Instagram based on new logo inviting people to discover the World of Wish in their own space.
