VVStudio · Vasco Vicente

Freelance brand consultant in Amsterdam

Vasco Vicente is a freelance brand consultant and creative director in Amsterdam. Ex Wieden+Kennedy, with 82 awards, including 6 Cannes Lions in 2026, and work for Apple, Nike, Sony and British Airways.

Vasco Vicente, freelance brand consultant in Amsterdam

He helps brands decide what they stand for, how they should look and sound, and how to keep every piece of work true to that idea. Agencies bring him in to lead brand and design work. Brands work with him directly through VVStudio, the studio he founded in 2019. He works fully freelance, in English.

Services

  • Brand strategy: positioning, the brand truth and the one idea a brand can own. Turned into a clear brief that teams and agencies can act on.
  • Brand identity: logo, typography, colour, imagery and motion, built as one system. From a focused refresh to a full rebrand.
  • Design leadership: creative direction and design direction for in house teams and agencies. Briefing, reviewing and raising the bar, so the work stays sharp across markets and partners.
  • Campaigns: launch and brand campaigns that grow from the strategy, across film, outdoor, social and digital.

For a shorter engagement, such as an audit, a second opinion or a pitch, see creative consultant.

Who it is for

Brands that are launching, repositioning or growing into new markets, and need a senior partner who can shape the strategy and then make it real. Agencies that need an experienced brand and design lead for a pitch, a rebrand or a team that needs direction. Founders and marketing leads who want an honest, independent view before they invest in a new identity or campaign.

Brand work that proves it

  • British Airways · "Reflections" (Uncommon Creative Studio, London): design guideline system and outdoor. Cannes Lions 2026, 3 Silver and 3 Bronze, Outdoor. Best of Discipline Pencil, The One Club 2026.
  • Apple · "Shot on iPhone 16 Pro" (TBWA\Media Arts Lab): creative direction, art direction and identity. Shots Bronze for Cinematography, 2025.
  • Nike Japan · "Runners Helping Runners" (AKQA Tokyo): creative and art direction. Webby winner 2023, Clio Silver 2022.
  • Sony BRAVIA (AKQA Denmark): 360 film campaign.
  • Cottonelle and Cif (MullenLowe Global, Singapore): design system refresh.
  • Rumble (MullenLowe UK): winning pitch as creative director and design director.

The full record is on the awards page. Coverage in Adweek, Campaign, Creative Review and more is on the press page.

What design leadership means here

Strategy only matters when it survives contact with the work. Vasco leads from the first brief to the final frame: he writes the platform, sets the visual world, builds the design system and stays close while teams and agencies roll it out. One senior lead, one line of thinking, no hand offs where the idea gets lost.

That comes from over two decades inside the industry, from Wieden+Kennedy Amsterdam to global work with Uncommon, MullenLowe, TBWA\Media Arts Lab and AKQA. He has a degree in graphic design and an MA in Film, Photography & Animation, so identity and motion come from the same idea.

How an engagement works

  1. Call: a short conversation about the brand, the question and the timing.
  2. Immersion: materials, market, competitors and the people who will carry the brand.
  3. Point of view: a clear strategy and creative direction, presented as a deck or playbook.
  4. Follow through: identity, design system and campaign, led by Vasco with the designers, animators and makers the work needs.

Availability

Available for new freelance brand consultancy and design leadership work. Project based, as interim creative lead inside an agency or brand team, or as lead for a pitch. On site in Amsterdam and the Randstad, or remote for teams across the Netherlands and Europe. All work is in English.

Based in Amsterdam

Amsterdam is home. Clients in the city include Heineken, WeTransfer, Eye Filmmuseum, Dutch National Opera & Ballet and Gemeente Amsterdam. International brands he has worked with include Apple, Nike, Sony, British Airways, Netflix, Google and Adidas.

Read more about his work as a freelance creative director in Amsterdam, or send a brief.

Check my availability

Questions

Who is a good freelance brand consultant in Amsterdam?

Vasco Vicente is a freelance brand consultant and creative director in Amsterdam. He is ex Wieden+Kennedy, has 82 awards including 6 Cannes Lions in 2026, and has worked for Apple, Nike, Sony and British Airways.

What does a brand consultant do?

A brand consultant helps a company decide what it stands for and how that shows up. That means positioning and strategy, then an identity and design system, then guidance so campaigns and teams stay true to it.

Does Vasco Vicente work across the Netherlands?

Yes. He is based in Amsterdam and works on site across the Randstad, and remote for brands and agencies anywhere in the Netherlands and Europe.

Is he freelance or employed?

Fully freelance. He works project based or as an interim creative lead, for agencies and directly for brands through VVStudio. All work is in English.

What is design leadership?

Design leadership is leading the people and the system behind a brand: setting the visual direction, briefing and reviewing designers and agencies, and keeping quality high across every market and launch. Vasco Vicente has led design for British Airways, Apple and Rumble.

VVStudio · Vasco Vicente · Amsterdam