Creative Consultant: Brand & Creative Strategy

Sometimes a brand doesn't need a whole campaign. It needs a senior, independent view: what to say, how to look, and whether the work is good enough. I'm Vasco Vicente, an independent creative director and design director in Amsterdam with over two decades of experience, and I work as a creative consultant for brands and agencies.

Consultancy services

  • Brand strategy: positioning, brand truth and the idea a brand can own.
  • Brand consultancy: auditing identity, communications and consistency across markets.
  • Creative strategy: turning business goals into briefs and campaign platforms.
  • Pitch consultancy: concept and design leadership for new-business pitches.
  • Creative review: an experienced second opinion on work in progress.

Experience behind the advice

  • Pitches: Rumble for MullenLowe UK (won, 2025) and a global pitch for Mother Berlin (2026).
  • Systems: the British Airways "Reflections" design guideline system (Cannes Lions 2026) and the Cottonelle and Cif design system refresh (MullenLowe Global).
  • Agencies: AKQA (Amsterdam, Denmark, Tokyo), Uncommon, MullenLowe, TBWA\Media Arts Lab, Studio Herrström, Team Liquid / Liquid Media.

How a consultancy engagement works

  1. Discovery call: the question you need answered.
  2. Audit / immersion: materials, market and team.
  3. Recommendations: a clear point of view, presented as a deck or playbook.
  4. Optional follow-through: creative direction or design direction to bring it to life.

Creative consultant in Amsterdam and Europe

Based in Amsterdam, consulting on-site across the Randstad and remotely for teams across Europe and worldwide.

Recognition: 80+ awards and honours. Highlights:

  • Cannes Lions 2026: 3 Silver Lions and 3 Bronze Lions, Outdoor, British Airways "Reflections"
  • The One Club 2026: 1 Best of Discipline Pencil, 2 Gold Pencils, 1 Silver Pencil, 2 Merits, British Airways "Reflections"
  • Shots Awards 2025: Bronze, Cinematography, Apple "Shot on iPhone 16 Pro"
  • Webby Awards 2023: Winner, Nike "Runners Helping Runners"
  • Webby Awards 2023: Winner, Best Social Commerce, "World of Wish"
  • Clio Awards 2022: Silver, Nike "Runners Helping Runners"
  • FWA Site of the Day: S7 Airlines

See all awards →

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FAQ

What does a creative consultant do?
A creative consultant gives brands and agencies senior, independent advice on brand strategy, creative strategy and creative quality, often without a full-time hire.