VVStudio · Vasco Vicente
Design leadership in Amsterdam
Vasco Vicente is a creative director, design leadership and brand consultant in Amsterdam. He leads design teams for brands and agencies as an interim head of design or a design lead for one project. He currently works with Google AI and has created work for Meta, Apple, Nike, Sony, Riot Games, Ridley Scott and British Airways, earning 82 awards.
What design leadership with Vasco looks like
- Interim head of design: run the team, the reviews and the standards while you hire or grow.
- Design direction for one launch or pitch: one senior lead who owns how the work looks and holds together.
- Design systems: identity, type, layout and motion built as one system across markets.
- Team coaching: briefing, critique and raising the bar for designers, animators and partners.
- Hands-on AI expert: building AI image, film and animation workflows into real design teams, with craft and taste kept in charge.
Recent design leadership
- British Airways · Reflections (with Uncommon): Cannes Lions 2026, 3 Silver and 3 Bronze Lions.
- Ray-Ban Meta: design director.
- Sony BRAVIA: 360 film campaign.
- Cottonelle and Cif: design system refresh.
Who it is for
In house teams between heads of design, agencies that need a senior design lead for a pitch or launch, and founders who want one experienced eye on brand and product design.
See also my work as a design director in Amsterdam, a creative director in Amsterdam and a brand consultant in Amsterdam. Read about me or see services.
Questions
What is a freelance design leader?
A senior designer who leads a team, sets the standard and owns the quality of the work, without being a permanent hire. Vasco Vicente does this for brands and agencies in Amsterdam and across Europe.
Can Vasco Vicente join as interim head of design in Amsterdam?
Yes. He works on site in Amsterdam and the Randstad, or remote across the Netherlands and Europe.
What is the difference between design leadership and creative direction?
Creative direction owns the idea. Design leadership owns the team, the system and the craft that bring the idea to life. Vasco works in both roles.
VVStudio · Vasco Vicente · Amsterdam