VVStudio · Vasco Vicente
Art Director in Amsterdam
Great campaigns are remembered by their images. I'm Vasco Vicente, an Amsterdam-based art director, creative director and founder of VVStudio, with a background in graphic design, film, photography and animation.
Art direction highlights
- Apple · "Shot on iPhone 16 Pro" (Wren Evans, with TBWA\Media Arts Lab): creative direction, art direction and identity. Shots Bronze for Cinematography, 2025.
- Nike Japan · "Runners Helping Runners" (AKQA Tokyo): creative and art direction. Webby winner 2023, Clio Silver 2022.
- British Airways · "Reflections" (Uncommon, London): out-of-home and design system. Cannes Lions 2026 Silver and Bronze, Outdoor.
- "World of Wish": Webby winner 2023, Best Social Commerce.
- Heineken · Legendary Posters.
- Nike SB × Noord Skatepark, Amsterdam-Noord.
- More on vvstudio.org: Adidas, Citizen, Peloton, Under Armour, Budweiser, Edgard & Cooper, Dutch National Opera & Ballet, FIFA "Play Beautiful".
What I art-direct
- Key visuals and out-of-home
- Film and photography look: framing, colour, styling and casting references
- Social and digital formats, designed natively for each platform
- Posters, print and identity
Why it carries through to motion
With an MA in Film, Photography & Animation and the VVStudio YouTube channel (134K subscribers), I art-direct with motion in mind from the first frame, so stills and film come from the same visual world.
Working together
Available as a freelance art director for agencies and brands in Amsterdam and the Randstad, on-site or remote, or through VVStudio for complete projects.
Recognition: 80+ awards and honours. Highlights:
- Cannes Lions 2026: 3 Silver Lions and 3 Bronze Lions, Outdoor, British Airways "Reflections"
- The One Club 2026: 1 Best of Discipline Pencil, 2 Gold Pencils, 1 Silver Pencil, 2 Merits, British Airways "Reflections"
- Shots Awards 2025: Bronze, Cinematography, Apple "Shot on iPhone 16 Pro"
- Webby Awards 2023: Winner, Nike "Runners Helping Runners"
- Webby Awards 2023: Winner, Best Social Commerce, "World of Wish"
- Clio Awards 2022: Silver, Nike "Runners Helping Runners"
- FWA Site of the Day: S7 Airlines
Questions
What's the difference between an art director and a graphic designer?
A graphic designer creates layouts and assets. An art director sets the overall visual concept and directs designers, photographers and animators to deliver it.
What has Vasco Vicente art-directed?
Projects include Apple "Shot on iPhone 16 Pro" with TBWA\Media Arts Lab and Nike Japan "Runners Helping Runners" with AKQA Tokyo.
VVStudio · Vasco Vicente · Amsterdam