Creative Director: Vasco Vicente
I'm Vasco Vicente, an independent creative director and design director with over two decades of experience. I'm based in Amsterdam, in the Randstad, and work with brands and agencies across Europe and worldwide. Since December 2019 I've also run my own studio, VVStudio.
Award-winning creative direction
British Airways – "Reflections" (Uncommon Creative Studio, London, 2025): design guideline system, and out-of-home. Cannes Lions 2026: 3 Silver and 3 Bronze Lions (Outdoor). The One Club 2026: Best of Discipline Pencil, 2 Gold Pencils, 1 Silver Pencil, 2 Merits.
Apple – "Shot on iPhone 16 Pro" (Wren Evans, TBWA\Media Arts Lab): creative direction, art direction and identity. Shots Bronze, Cinematography, 2025.
Nike Japan – "Runners Helping Runners" (AKQA Tokyo): creative and art direction. Webby winner 2023, Clio Silver 2022.
Sony BRAVIA (AKQA Denmark, 2025): 360 film campaign.
Rumble (MullenLowe UK, 2025): pitch won as Creative Director and Design Director.
What I do as a creative director
I own the idea from brief to delivery. That means defining the concept, leading writers, designers, directors and animators, and making sure film, out-of-home, social and digital all feel like one campaign. My work covers creative direction, creative strategy and brand strategy, with hands-on craft in art direction, design, film and motion. (All services: Services.)
Creative Director in Amsterdam
I currently work as a freelance Creative Director at AKQA Amsterdam (since August 2026). I'm available to agencies and brands across Amsterdam and the Randstad, on-site or remote.
Creative Director across Europe
In the last two years I've worked with agencies in London (Uncommon, MullenLowe UK), Berlin (Mother Berlin, a global pitch in 2026), Copenhagen (AKQA Denmark), Vienna (Studio Herrström, Ray-Ban Meta) and Amsterdam (AKQA), as well as Singapore, Tokyo and Los Angeles. Amsterdam keeps me a short trip from every major European creative hub.
Worldwide: clients by city
Based in Amsterdam, the Netherlands. Work delivered with teams in:
Amsterdam: AKQA Amsterdam, Creative Director (since August 2026)
London: Uncommon Creative Studio (British Airways "Reflections", 2025); MullenLowe UK (Rumble pitch, won, 2025)
Berlin: Mother Berlin (global pitch, 2026)
Copenhagen: AKQA Denmark (Sony BRAVIA 360 film campaign, 2025)
Vienna: Studio Herrström (Ray-Ban Meta, Design Director, 2025)
Tokyo: AKQA Tokyo (Nike Japan "Runners Helping Runners", CD/AD)
Los Angeles: Team Liquid / Liquid Media (Sega, Paramount, Blizzard, Riot Games, Adidas, Alienware, 2025–26)
Singapore: MullenLowe Global (Cottonelle & Cif design system refresh, 2025)
Also available for projects in New York, Shanghai, Jakarta, Taipei, Seoul, Lisbon and Zurich. Working in English and Portuguese.
Ways to work together
Freelance creative director, embedded in your agency or in-house team
Pitch creative director for new-business work
Creative consultant for strategy and second opinions (Creative Consultant)
VVStudio for complete projects
Background
IADE: Licentiate in Graphic Design (2006–09) and MA in Film, Photography & Animation (2009–11). I run the VVStudio YouTube channel (@VVSTUDI0, 130K subscribers).
Recognition: 80+ awards and honours. Highlights:
Cannes Lions 2026: 3 Silver Lions and 3 Bronze Lions, Outdoor, British Airways "Reflections"
The One Club 2026: 1 Best of Discipline Pencil, 2 Gold Pencils, 1 Silver Pencil, 2 Merits, British Airways "Reflections"
Shots Awards 2025: Bronze, Cinematography, Apple "Shot on iPhone 16 Pro"
Webby Awards 2023: Winner, Nike "Runners Helping Runners"
Webby Awards 2023: Winner, Best Social Commerce, "World of Wish"
Clio Awards 2022: Silver, Nike "Runners Helping Runners"
FWA Site of the Day: S7 Airlines
FAQ
Who is Vasco Vicente?
Vasco Vicente is an independent creative director and design director based in Amsterdam with over two decades of experience, and the founder of VVStudio.
Is Vasco available as a freelance creative director in Amsterdam?
Yes. Vasco is based in Amsterdam and works with agencies and brands across the Randstad, on-site or remote.
Does Vasco work across Europe?
Yes. Recent work includes agencies in London, Berlin, Copenhagen, Vienna and Amsterdam, as well as Singapore, Tokyo and Los Angeles.
What awards has his work won?
Cannes Lions 2026 Silver and Bronze Lions and One Club 2026 Pencils for British Airways "Reflections", Webby and Clio awards for Nike "Runners Helping Runners", and a Shots Bronze for Apple "Shot on iPhone 16 Pro".