VVStudio · Vasco Vicente

Art Director in the Netherlands

I'm Vasco Vicente, an art director and creative director in Amsterdam. Ex Wieden+Kennedy, founder of VVStudio, 82 awards.

I give campaigns one clear visual world and carry it through every frame, poster and post. For agencies and brands across the Netherlands and Europe.

Selected art direction

  • Nike · "What are girls made of?" Gold Lion, Film, Cannes Lions 2017. Eurobest Gold 2017.
  • AB InBev · Tomorrowland "Infected" (Wieden+Kennedy Amsterdam). Eurobest Bronze, Film Craft, 2016.
  • S7 Airlines · "Imagination Machine" Eurobest Grand Prix, Interactive, 2015. Bronze Lion, Cyber, Cannes Lions 2015.
  • Apple · "Shot on iPhone 16 Pro" (TBWA\Media Arts Lab): creative direction, art direction and identity. Shots Bronze for Cinematography, 2025.
  • British Airways · "Reflections" (Uncommon, London): outdoor and design system. 3 Silver and 3 Bronze Lions, Outdoor, Cannes Lions 2026.
  • Nike Japan · "Runners Helping Runners" (AKQA Tokyo). Webby winner 2023, Clio Silver 2022.

Every result is on the awards page. Coverage in Adweek, Campaign, Creative Review and more is on the press page.

What I art direct

  • Key visuals and outdoor
  • Film and photography look: framing, colour, styling and casting
  • Social and digital, made natively for each platform
  • Posters, print and identity

A degree in graphic design and an MA in Film, Photography & Animation mean stills and motion come from the same idea, from the first frame.

Based in Amsterdam

I spent years at Wieden+Kennedy Amsterdam on Nike, Citizen and AB InBev. I work freelance, directly with brands and agencies. Dutch clients include Heineken, WeTransfer, Eye Filmmuseum, Dutch National Opera & Ballet, Gemeente Amsterdam and Nike SB with Noord Skatepark.

Available as a freelance art director on site across the Randstad, or remote anywhere in the Netherlands. Read more on art direction in Amsterdam, my work as a creative director in Amsterdam, or this page in Dutch.

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Questions

What does an art director do?

An art director sets the visual idea of a campaign and directs the designers, photographers, directors and animators who make it, so every piece looks and feels like one world.

Can I hire Vasco Vicente as a freelance art director in the Netherlands?

Yes. Agencies bring him in for pitches, launches and campaigns. Brands hire VVStudio directly for full projects. On site across the Randstad or remote.

What has he art directed?

Nike, Apple, British Airways, S7 Airlines, Citizen, AB InBev and Heineken, among others. His work has won 82 awards, including Cannes Lions, Eurobest, Webby and Clio.

Ben je een freelance art director in Nederland?

Ja. Vasco Vicente is art director en creative director in Amsterdam, voor bureaus en merken in heel Nederland.

VVStudio · Vasco Vicente · Amsterdam