Creative director for Singapore

What I do

Creative direction, art direction and design systems for brands that want to be remembered. I stay close to the work from strategy to the final frame.

I join agency teams as a freelance creative director, or work with brands directly through VVStudio, my design studio in Amsterdam.

• Creative direction
• Art direction
• Brand identity and design systems
• Brand strategy
• Campaigns and social
• Film, motion and key visuals
• Websites and apps
• Typography, editorial and packaging

Selected work

A few projects from recent years.

• MullenLowe Global Singapore
  Design system refresh for Cottonelle and Cif.
• Nike Japan · Runners Helping Runners
  Creative director and art director for AKQA Tokyo. Webby winner and Clio Silver.
• Apple · Shot on iPhone 16 Pro
  Creative director and art director with TBWA\Media Arts Lab. shots Bronze for cinematography.
• British Airways · Reflections
  Design guideline system and outdoor with Uncommon Creative Studio. 3 Silver and 3 Bronze Lions at Cannes 2026, Best of Discipline at The One Club.
• Sony BRAVIA
  360 film campaign with AKQA Denmark.
• Ray-Ban Meta
  Design director at Studio Herrström, Vienna.

Working with teams in Singapore

With MullenLowe Global in Singapore I worked on the design system refresh for Cottonelle and Cif. If you need a creative director in Singapore for a design system, a regional campaign or a pitch, let's talk.

See the full list of awards and press, or read about my services.

Singapore and my work

In 2025 I worked with MullenLowe Global in Singapore on the design system refresh for Cottonelle and Cif, including concept ideation. It's a team and a market I already know.

Questions about working together in Singapore

Do you work with brands and agencies in Singapore?

Yes. I'm based in Amsterdam and work with teams in Singapore remotely and on site. In 2025 I worked with MullenLowe Global in Singapore on Cottonelle and Cif.

Can you work on site in Singapore?

Yes. I travel from Amsterdam for pitches, shoots and workshops, and work remotely in between.

What can you lead for a Singapore brand or agency?

Creative direction, art direction, brand identity and design systems, campaigns, film and websites. I join agency teams as a freelance creative director, or work with brands directly through VVStudio.