Creative director for San Francisco

What I do

Creative direction, art direction and design systems for brands that want to be remembered. I stay close to the work from strategy to the final frame.

I join agency teams as a freelance creative director, or work with brands directly through VVStudio, my design studio in Amsterdam.

• Creative direction
• Art direction
• Brand identity and design systems
• Brand strategy
• Campaigns and social
• Film, motion and key visuals
• Websites and apps
• Typography, editorial and packaging

Selected work

A few projects from recent years.

• Apple · Shot on iPhone 16 Pro
  Creative director and art director with TBWA\Media Arts Lab. shots Bronze for cinematography.
• World of Wish
  Webby winner, Best Social Commerce, 2023.
• Ray-Ban Meta
  Design director at Studio Herrström, Vienna.
• British Airways · Reflections
  Design guideline system and outdoor with Uncommon Creative Studio. 3 Silver and 3 Bronze Lions at Cannes 2026, Best of Discipline at The One Club.
• Nike Japan · Runners Helping Runners
  Creative director and art director for AKQA Tokyo. Webby winner and Clio Silver.
• Team Liquid · Liquid Media
  Creative work for Sega, Paramount, Blizzard, Riot Games, Adidas and Alienware, October 2025 to April 2026.

Working with teams in San Francisco

My client list includes tech brands like Apple, Google, YouTube, Meta, Airbnb, Uber and Wish. For Wish I made World of Wish, a Webby winner for Best Social Commerce in 2023. If you need a creative director in San Francisco or the Bay Area for a brand system, a launch or a campaign, get in touch.

See the full list of awards and press, or read about my services.

San Francisco and my work

Airbnb, Uber, Wish and Levi's are headquartered in San Francisco. Google (Mountain View), YouTube (San Bruno), Meta (Menlo Park), Netflix (Los Gatos) and EA (Redwood City) are based in the Bay Area. All of them are on my client list. For Wish I made World of Wish, a Webby winner for Best Social Commerce in 2023.

Questions about working together in San Francisco

Do you work with brands and agencies in San Francisco?

Yes. I'm based in Amsterdam and work with teams in San Francisco remotely and on site. Airbnb, Uber and Wish, all headquartered in San Francisco, are on my client list.

Can you work on site in San Francisco?

Yes. I travel from Amsterdam for pitches, shoots and workshops, and work remotely in between.

What can you lead for a San Francisco brand or agency?

Creative direction, art direction, brand identity and design systems, campaigns, film and websites. I join agency teams as a freelance creative director, or work with brands directly through VVStudio.