Creative director for Mexico City

What I do

Creative direction, art direction and design systems for brands that want to be remembered. I stay close to the work from strategy to the final frame.

I join agency teams as a freelance creative director, or work with brands directly through VVStudio, my design studio in Amsterdam.

• Creative direction
• Art direction
• Brand identity and design systems
• Brand strategy
• Campaigns and social
• Film, motion and key visuals
• Websites and apps
• Typography, editorial and packaging

Selected work

A few projects from recent years.

• Apple · Shot on iPhone 16 Pro
  Creative director and art director with TBWA\Media Arts Lab. shots Bronze for cinematography.
• British Airways · Reflections
  Design guideline system and outdoor with Uncommon Creative Studio. 3 Silver and 3 Bronze Lions at Cannes 2026, Best of Discipline at The One Club.
• Nike Japan · Runners Helping Runners
  Creative director and art director for AKQA Tokyo. Webby winner and Clio Silver.
• Sony BRAVIA
  360 film campaign with AKQA Denmark.
• Team Liquid · Liquid Media
  Creative work for Sega, Paramount, Blizzard, Riot Games, Adidas and Alienware, October 2025 to April 2026.
• Ray-Ban Meta
  Design director at Studio Herrström, Vienna.

Working with teams in Mexico City

My client list includes Apple, Nike, Coca-Cola, AB InBev and Netflix. I'm used to leading international teams in English, and I fly in for pitches, shoots and workshops. If you need a senior creative director in Mexico City for a pitch, a brand identity or a campaign, get in touch.

See the full list of awards and press, or read about my services.

Mexico City and my work

Corona is brewed by Grupo Modelo, headquartered in Mexico City. My Corona Ocean's Week work won an Epica Bronze in 2018 and was covered by The Guardian.

Questions about working together in Mexico City

Do you work with brands and agencies in Mexico City?

Yes. I'm based in Amsterdam and work with teams in Mexico City remotely and on site. My Corona work, a Grupo Modelo brand from Mexico City, won an Epica Bronze.

Can you work on site in Mexico City?

Yes. I travel from Amsterdam for pitches, shoots and workshops, and work remotely in between.

What can you lead for a Mexico City brand or agency?

Creative direction, art direction, brand identity and design systems, campaigns, film and websites. I join agency teams as a freelance creative director, or work with brands directly through VVStudio.