Creative director for Hong Kong

What I do

Creative direction, art direction and design systems for brands that want to be remembered. I stay close to the work from strategy to the final frame.

I join agency teams as a freelance creative director, or work with brands directly through VVStudio, my design studio in Amsterdam.

• Creative direction
• Art direction
• Brand identity and design systems
• Brand strategy
• Campaigns and social
• Film, motion and key visuals
• Websites and apps
• Typography, editorial and packaging

Selected work

A few projects from recent years.

• British Airways · Reflections
  Design guideline system and outdoor with Uncommon Creative Studio. 3 Silver and 3 Bronze Lions at Cannes 2026, Best of Discipline at The One Club.
• Apple · Shot on iPhone 16 Pro
  Creative director and art director with TBWA\Media Arts Lab. shots Bronze for cinematography.
• Nike Japan · Runners Helping Runners
  Creative director and art director for AKQA Tokyo. Webby winner and Clio Silver.
• Sony BRAVIA
  360 film campaign with AKQA Denmark.
• MullenLowe Global Singapore
  Design system refresh for Cottonelle and Cif.
• Ray-Ban Meta
  Design director at Studio Herrström, Vienna.

Working with teams in Hong Kong

I work with global brands like Apple, Nike, British Airways, Sony and Heineken. I'm used to leading international teams in English, and I fly in for pitches, shoots and workshops. If you need a creative director in Hong Kong for a regional or global campaign or a design system, get in touch.

See the full list of awards and press, or read about my services.

Hong Kong and my work

I have no project made in Hong Kong to show yet. What I bring is work for global brands sold all over the world, including Apple, Nike, Sony and Netflix, and 80+ awards, among them 6 Cannes Lions in 2026.

Questions about working together in Hong Kong

Do you work with brands and agencies in Hong Kong?

Yes. I'm based in Amsterdam and work with teams in Hong Kong remotely and on site. I work with global brands like Apple, Nike and British Airways.

Can you work on site in Hong Kong?

Yes. I travel from Amsterdam for pitches, shoots and workshops, and work remotely in between.

What can you lead for a Hong Kong brand or agency?

Creative direction, art direction, brand identity and design systems, campaigns, film and websites. I join agency teams as a freelance creative director, or work with brands directly through VVStudio.